|Endives, Escarole and Chicory at Brazilian Mc Donald's Salads|
It's no coincidence Mc Donald's is MUCH cheaper in the US, it is also much worse, no really, taste wise and quality, it is down right poor over here, which is nonsense, because this is the land of Mc Donald's, right! Right!
Seriously, where in an American Mc Donald's would you find Chicken Parmigiana Sandwich, Tomato-Caprese Salad, Green Salads that include Chicory, Escarole, Endives? Not anywhere around here, unfortunately.
I have always thought unfair when certain economists use the infamous Mc Donald's index to compare cost of living in different countries, also known as the Big Mac Index.
Just plain wrong.
Mc Donald's in the United States is marketed and catered to a complete different segment of the population comparing to Brazil or Argentina for example.
In Brazil, Mc Donald's has always been advertised as somewhat of a fancy meal, a treat if you may, something special you can do when you want to splurge a little.
The quality of Mc Donald's products in Brazil has always been extremely high, much higher than in the land of Uncle Sam where Mc Donald's was created.
HERE is an article that talks about Brazilian Mc Donald's improving the quality of it's product even more as of October 1st by reducing sodium and sugar content in it's Brazilian branches menu.
I remember when I first visited a Mc Donald's in Sao Paulo back in 1979, at Paulista Avenue, it was a special treat for my brother, my sisters and I, we loved it. Until then we only knew Jack in the Box, another North American favorite that used to be in Sao Paulo in the 1970's, at the time, I still liked Jack in the Box better than Mc Donald's for the simple reason that Jack in the Box had outdoor seating and Mc Donald's was a closed location inside an Air Conditioned building, plus Jack in the Box had outdoor playground for us kids.
I recently read an article that just came to confirm my old suspicions, Mc Donald's in Brazil really is designed, catered and marketed for the upper middle classes, products are of higher quality, restaurants are usually located in fancier neighborhoods and prices are higher than most other Mc Donald's I have ever been to, much higher, and it's no coincidence. I read it's the same thing in Argentina and a few other countries.
I can tell you Brazilian Mc Donald's always has cool new different surprises for you, new pies, new sandwiches, natural fruit juices such as Orange Juice ( Freshly Squeezed ), Passion Fruit Juice and I even tried a delicious fresh Peach Juice once that was really good.
Brazilian Mc Donald's also have some awesome options for breakfast which include delicious Ciabatta Bread and Freshly Baked French rolls.
So, next time you see an economic report using the infamous BIG MAC index, remember, a Big Mac is not the same everywhere, not at all.
So, it's all relative.
I am not saying Brazil is not expensive, because it really, really is, principally if you are from the US and you are used to cheap imported crap from China making your life easier, forget about it. Brazil has some serious protectionist policies against imports and some high tariffs to keep the country's industry alive and you won't find cheap tennis shoes, cars, clothes or electronics for that matter.
Food on the other hand is of much higher quality in Brazil for the most part.
In my opinion is because in Brazil food is produced much closer to the consumer markets and distribution logistics are a completely different animal comparing to the US for example. Not to mention year round great weather for agriculture.
Just for the record. I am not a fan of McDonald's by any means, but for someone who travels a lot around the world for work like I do, Mc Donald's has saved the day more times than I can count.
Even when traveling around some parts of the US, you can always count on Mc Donald's for consistency and speed.
So, what do you think?
Have you noticed any difference in Mc Donald's from different countries?
How about Brazil and the US Mc Donald's? :)